LG Exch Privacy Policy — How We Handle Your Personal Data

This Privacy Policy describes how LG Exch ("we", "us", "our") collects, processes, stores, and protects the personal data of users ("you", "your") who access and use our betting exchange platform at lgexch.bet and any associated mobile interfaces or applications.

LG Exch is built specifically for Pakistani users and all of our services are provided in English to players located in Pakistan. When we talk about "personal data" in this policy, we mean any information that can identify you directly or indirectly — for example, your name, mobile number, CNIC number, financial transaction records, or IP address.

This policy should be read alongside our Terms and Conditions and our Responsible Gaming policy, both of which contain additional information relevant to your use of LG Exch. Together, these three documents form the complete framework governing your relationship with us.

By registering for an account on LG Exch or continuing to use the platform after this policy has been brought to your attention, you acknowledge that you have read and understood how we handle your personal data as described here.

LG Exch collects personal data in several ways: information you provide directly to us, information generated automatically through your use of the platform, and in certain cases, information from third-party sources used for identity and payment verification.

We do not collect sensitive personal data such as religious beliefs, ethnicity, or health information. Where identity verification requires a photograph of your CNIC, this image is used solely for the purpose of verifying your identity and age, and is not used for any other purpose.

LG Exch uses the personal data we collect for specific, legitimate purposes. Here is a breakdown of exactly how your data is used on our platform:

• Account management: Creating and maintaining your LG Exch account, processing login authentication, and managing account settings and preferences.
• Identity and age verification: Confirming that you are who you say you are and that you are at least 18 years old, as required under our Terms and Conditions and applicable law.
• Processing transactions: Handling deposits, withdrawals, and bet settlements in PKR via EasyPaisa, JazzCash, NayaPay, SadaPay, IBFT, and card payments. This includes communicating with payment processors to complete your transactions securely.
• Providing betting and gaming services: Displaying live markets, recording your bets, settling outcomes, and crediting winnings. Your betting history is also used to display your account statement and past activity.
• Fraud prevention and security: Detecting unusual activity on your account, identifying multiple accounts, preventing money laundering, and investigating any suspected breach of our Terms and Conditions.
• Legal and regulatory compliance: Fulfilling our obligations under applicable anti-money laundering regulations, age verification requirements, and any lawful requests from regulatory or law enforcement authorities.
• Responsible gaming: Monitoring betting patterns that may indicate problem gambling behaviour and, where appropriate, proactively reaching out to offer responsible gaming support tools available on LG Exch.
• Customer support: Responding to your queries, resolving disputes, and processing complaints through our support channels.
• Platform improvement: Analysing aggregated, anonymised usage data to understand how Pakistani players use LG Exch and to improve the platform design, market offering, and user experience.
• Marketing communications (where you have opted in): Sending you information about promotions, new features, or upcoming events on LG Exch. You can opt out of marketing communications at any time by contacting support@lgexch.bet or updating your account preferences.

LG Exch only processes your personal data where we have a valid legal basis for doing so. The following legal bases apply to our processing activities:

• Performance of a contract: The majority of our processing — account creation, transaction processing, bet settlement — is necessary to deliver the LG Exch service you have contracted with us for when you register.
• Compliance with a legal obligation: Identity verification, anti-money laundering checks, age verification, and record-keeping obligations are required by applicable law and regulation.
• Legitimate interests: Fraud prevention, security monitoring, platform improvement, and responsible gaming monitoring are carried out on the basis of LG Exch's legitimate business interests, balanced against your privacy rights.
• Consent: Marketing communications are sent only where you have given us clear, affirmative consent to receive them. You can withdraw this consent at any time.

LG Exch does not sell your personal data to any third party. We share personal data only in the following limited circumstances, and only to the extent necessary for the stated purpose:

• Payment processors: When you make a deposit or request a withdrawal, we share the necessary financial data with your chosen payment provider — for example, EasyPaisa, JazzCash, NayaPay, SadaPay, your bank (for IBFT), or your card network (Visa/Mastercard). These processors handle your payment data under their own privacy policies and security standards.
• Identity verification providers: Where KYC (Know Your Customer) verification is required, we may use a third-party identity verification service to check your CNIC against authoritative data sources. These providers are bound by strict confidentiality and data protection obligations.
• Technology and infrastructure providers: LG Exch uses trusted third-party technology providers for hosting, security monitoring, and platform operations. These providers access personal data only as data processors acting on our instructions and are contractually prohibited from using it for their own purposes.
• Legal and regulatory authorities: We may disclose personal data to law enforcement agencies, regulatory bodies, or courts where we are legally required to do so, or where disclosure is necessary to prevent or detect crime, including fraud and money laundering.
• Business transfers: In the event of a merger, acquisition, or sale of all or part of LG Exch's business, your personal data may be transferred to the acquiring entity as part of that transaction. You will be notified of any such transfer and any change in how your data is handled.

In all cases where we share data with third parties, we take steps to ensure that those parties handle your data responsibly and consistently with this Privacy Policy.

LG Exch uses cookies and similar technologies on its website and mobile interface. Cookies are small text files stored on your device that help us provide a better, more personalised experience. Here is how we use them:

Most modern browsers allow you to manage or delete cookies through your browser settings. Disabling essential cookies may affect the functionality of your LG Exch account. If you have questions about the specific cookies we use, please contact support@lgexch.bet.

We do not use cookies or tracking technologies to build advertising profiles or to share your browsing behaviour with third-party advertising networks.

LG Exch retains your personal data for as long as is necessary to fulfil the purposes described in this Privacy Policy, and as required by applicable law and regulation. The following general retention periods apply:

• Account data: Retained for the lifetime of your LG Exch account and for a period of at least five years after account closure, to satisfy anti-money laundering and record-keeping legal requirements.
• Transaction and betting records: Retained for a minimum of five years after the date of the transaction or bet, consistent with financial record-keeping obligations.
• Identity verification documents: Retained for the duration of your account and for five years after closure, or longer if required by applicable regulation.
• Customer support communications: Retained for three years from the date of the interaction, to allow us to respond to any follow-up queries or complaints.
• Marketing preferences and consent records: Retained for the duration of your account and for two years after any opt-out, as evidence of your consent status.
• Technical and log data: Typically retained for twelve months from the date of generation, unless retained for a longer period for security investigation purposes.

When personal data is no longer needed, LG Exch will delete or anonymise it securely. You may request early deletion of certain data (subject to our legal obligations) by submitting a deletion request to support@lgexch.bet.

The specific security measures LG Exch applies include:

• TLS encryption: All data transmitted between your device and lgexch.bet is encrypted using Transport Layer Security (TLS), the same technology used by banks and financial institutions in Pakistan.
• Password hashing: Your account password is stored as an irreversible cryptographic hash. LG Exch staff cannot see your password. If you forget it, it must be reset rather than retrieved.
• Access controls: Access to personal data within LG Exch is restricted to staff who need it to perform their job functions. Access is logged and reviewed.
• Two-factor authentication: LG Exch supports and encourages the use of two-factor authentication on your account to protect against unauthorised login attempts.
• Regular security reviews: Our systems are subject to regular internal security reviews and periodic independent assessments.
• Incident response: In the event of a data security incident that affects your personal data, LG Exch will notify affected users promptly and take immediate steps to contain and remediate the incident.

You also have a role to play in keeping your account secure. Never share your LG Exch password with anyone. LG Exch staff will never ask for your password. If you suspect unauthorised access to your account, contact support@lgexch.bet immediately.

As a user of LG Exch, you have the following rights in relation to your personal data. To exercise any of these rights, contact us at support@lgexch.bet with your account username and a description of your request.

We will respond to all data rights requests promptly. In some cases we may need to verify your identity before acting on a request. If you are not satisfied with how we have handled your request, you have the right to raise a complaint as described in Section 13.

If you believe that a minor has created an account on LG Exch using false information, please notify us immediately at support@lgexch.bet. We take underage access to our platform extremely seriously and will act on all such reports without delay.

Parents and guardians who are concerned about potential underage gambling activity should visit our Responsible Gaming page, which contains links to parental control tools and advice on how to restrict access to online gambling services on shared devices.

Some of LG Exch's technology infrastructure and third-party service providers may be located outside Pakistan. Where personal data is transferred internationally, LG Exch takes steps to ensure that appropriate safeguards are in place to protect your data to a standard equivalent to that described in this Privacy Policy.

These safeguards may include contractual obligations requiring the recipient to process data only for the purposes specified by LG Exch, to apply appropriate security measures, and to respect your data rights as described in Section 9.

By using LG Exch, you acknowledge that your personal data may be processed in a country other than Pakistan in connection with the services described here. LG Exch will not transfer your personal data to a jurisdiction without appropriate safeguards in place.

LG Exch may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or regulatory guidance. When we make material changes, we will notify registered users by displaying a prominent notice within the platform and, where possible, by sending an email notification to the address registered on your account.

The effective date of the most current version of this Privacy Policy is shown at the top of the document. We encourage you to review this page periodically. Your continued use of LG Exch after a revised Privacy Policy has been brought to your attention constitutes your acceptance of the updated terms.

If you have any concerns about an update to this Privacy Policy, please contact us at support@lgexch.bet before continuing to use the platform.

If you have any questions about this Privacy Policy, wish to exercise a data right, or want to make a privacy complaint about how LG Exch has handled your personal data, please get in touch with our support team.

Privacy complaints will be handled through our internal complaints process as described in the Terms and Conditions. We aim to acknowledge all privacy complaints within 24 hours and resolve them within 10 business days. If you are not satisfied with how your complaint has been handled, you may refer the matter to the relevant data protection authority or regulatory body applicable in your jurisdiction.